Ticketmaster presales are confusing on purpose. There are several types, they each open at different times, and the rules change from tour to tour. This guide pulls it all together so you can stop guessing and start getting tickets.
What a presale actually is
A presale is a window of time — usually between 24 and 72 hours before the general onsale — when a limited pool of tickets is made available to a specific audience. The goal is to reward fan clubs and credit card customers, manage traffic on the main onsale, and let promoters get a sense of demand.
Importantly, presales do not always have the best seats. In some tours, a sizable portion of premium inventory is held for the general onsale. In other tours, presales are the only realistic shot. Every tour is different.
Types of presales
1. Artist fan club presale. Usually the earliest and best access, in exchange for a paid fan club membership. 2. Verified fan presale. You register through Ticketmaster's Verified Fan system, and a subset of registered fans receives a unique code. Designed to filter out bots. 3. Ticketmaster presale. Open to anyone with a Ticketmaster account, often with a generic code. 4. Credit card presale. Usually American Express in North America, sometimes Capital One or Chase. In Canada, TD and RBC also run some presales. 5. Venue presale. A limited presale for venue members and season ticket holders. 6. Local radio presale. Some tours still run these for market-specific exposure.
How to find presale codes
Artist newsletters are the single most reliable source. Subscribe the moment a tour rumor starts. Follow the artist and promoter on social media — codes are often posted in a story or pinned post the night before.
For credit card presales, the code is usually the first several digits of your card number or a simple generic code announced by the card company. You do not need to spend anything to use most credit card presales, but you do need to check out with that card.
Avoid sketchy forums that claim to have leaked codes. Most of them are either wrong or out of date, and a few are outright scams.
Preparing your account
Before any presale, make sure your Ticketmaster account is set up properly:
- Verified email and phone number.
- Saved payment method.
- Saved billing address.
- Logged in on the device you plan to use.
On the day of the presale, open the event page 15 minutes before the listed start. Do not refresh aggressively — that can kick you to the back of the queue. Trust the waiting room system to place you in line.
The waiting room
When the presale opens, you will be placed in a virtual waiting room with other fans. Position inside the waiting room is random, not first-come-first-served. Do not close the tab. Do not open multiple tabs on the same device — this is generally against terms of service and can flag your account.
If the waiting room sends you through to the seat map, act quickly but carefully. Select a section, pick a seat or let the system auto-assign, and move to checkout. You have a limited window — usually 10 minutes — to complete the purchase.
Verified Fan specifics
For the biggest tours, Verified Fan is the only way in. Register as soon as the tour is announced. Registration usually closes 48 to 72 hours before the presale. Not every registrant gets a code. The selection algorithm uses signals like account history, location and activity to pick a subset. There is no guaranteed way to be chosen.
If you do not get a code, your remaining options are the general onsale and, increasingly, a waitlist that occasionally releases additional codes in the hours before the show.
On general onsale day
Treat general onsale like a presale you did not prepare for. Same account readiness, same waiting room rules, same 10-minute checkout window. For tours where fans are competing in the millions, success often comes down to luck and persistence across multiple devices.
What to do if you miss out
Don't panic. Ticketmaster regularly releases additional inventory as the tour gets closer. These drops include unused holds, production clears once the stage is built, and new rows opened when the production footprint is finalized. Check the event page once a day in the week before the show.
Verified resale through Ticketmaster's Fan-to-Fan exchange is the safest resale option and often has reasonable prices as the show approaches.
A short checklist
- Sign up for the artist newsletter.
- Register for Verified Fan if required.
- Make sure your account has saved payment info and verified contact details.
- Log in 15 minutes before the presale on a stable connection.
- Wait for the waiting room. Do not refresh.
- Act fast but do not panic at checkout.
- If you miss out, check for inventory drops closer to the show.
Ticketmaster is not going to become simple anytime soon. But with the right preparation, you can consistently beat the general crowd and put yourself in the best possible position for the tours that matter most to you.