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About Manuel Turizo

Manuel Turizo Zapata grew up in Montería, the capital of the Córdoba department on Colombia's Caribbean coast, in a musical household where his father — a singer in his own right — and his older brother Julián Turizo set the tone early. He picked up guitar as a child, started writing songs in his early teens, and posted his first recordings to YouTube and SoundCloud while still in school. Una Lady Como Tú, the song that opened every door, was written and demoed when he was sixteen and re-recorded with proper production once it caught fire in 2017; the music video pushed past a billion views inside two years and pulled him into the Medellín reggaeton scene that had already turned J Balvin, Maluma, and Karol G into international acts. The early run leaned vallenato-and-reggaeton hybrid more than the polished urbano pop that came later — Esperándote, Déjala Que Vuelva with Piso 21, and the Nicky Jam collaboration confirmed he could move both as a soloist and as a feature artist. ADN, his 2019 debut album, formalized the sound; Dopamina in 2021 pushed deeper into Latin pop balladry, into the kind of mid-tempo heartbreak song that scales globally because the melodies sit somewhere between Maluma and the older Caribbean songbook he grew up with. 2000, released in August 2023, was the breakthrough. La Bachata — built on the genre's signature guitar pattern but produced with full radio-ready pop sheen — broke first in Colombia, then Mexico, then Spain, then the broader Latin Caribbean and US Hispanic markets, eventually clocking more than two billion Spotify streams and topping Billboard's Hot Latin Songs chart for an extended run. Quiéreme Mientras Se Pueda with Maluma confirmed the project was deep beyond one hit; El Merengue with Marshmello broadened the dancefloor footprint; the Shakira collaboration Copa Vacía in 2023 lined him up alongside one of Colombia's most exported artists. 201, the companion era around 2000, leaned further into bachata, urbano, and Latin pop balladry without abandoning the reggaeton root. MTZ Manhattan, the label he founded with his brother and team, sits behind the operation; Sony Music Latin handles broader distribution. He has been open in interviews about staying grounded in Colombia despite the global push — recording sessions still run between Medellín and Bogotá, family ties remain anchored in Montería, and the visual identity of the brand has leaned consistently on Caribbean Colombian iconography rather than the Miami-Latin-pop gloss that some of his peers chose.

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