Artist Booking in New York
Direct artist booking specialising in Punjabi, Bollywood, and South Asian touring acts for New York, United States. Whether it's a wedding reception, a sangeet night, a private corporate show, or a public concert, we route the right artist for your audience and budget.
Artist Booking Market Notes for New York
Direct artist booking in New York means routing a touring act — Punjabi, Bollywood, South Asian, Hindi, Gujarati, or English-market — to either a public ticketed show or a private and corporate engagement, and NYC is the single most lucrative stop on any US tour. The biggest annual flows are Punjabi headliner tours (Diljit Dosanjh, Karan Aujla, AP Dhillon, Shubh have all played MSG, Barclays, or Prudential Center within the last three seasons), Bollywood concert tours (Arijit Singh sells out MSG; Sonu Nigam plays NJPAC and Prudential; Atif Aslam routes Pakistani diaspora through Jersey City and Edison venues), and Gujarati Garba-Dandiya specials that anchor the Navratri season in NJ. NYC is the natural anchor of the East Coast leg — the typical routing is NY-Boston-Washington DC-Atlanta, with Toronto cross-border the most-common Canadian feeder. The window to lock an artist for a private NYC engagement is usually 8-16 weeks before the public tour announces. Fee bands we see in NYC: rising touring acts (300k-1M monthly listeners), $8,000-$35,000 private; established mid-tier (1M-5M listeners), $35,000-$150,000; top-tier headliners (Diljit, Karan Aujla, Arijit Singh, Atif Aslam tier), $250,000-$1,500,000+ for a private show, public tour fees quoted by promoter share. Visa and tax compliance is non-trivial in the US: most Punjabi and Bollywood touring artists enter on a P-2 (reciprocal exchange) or O-1B (individual artist of extraordinary ability) visa, with 60-90 day lead time on USCIS petitions filed by the US promoter or agent. IRS imposes a flat 30% non-resident performer withholding tax (IRC §1441/1442) on gross fees; that drops to 0-15% under the US-India tax treaty Article 18 when a Central Withholding Agreement (CWA) is filed in advance. Catch Movement coordinates the P-2/O-1 petition, the CWA filing, and the artist's US tax compliance with the artist's management for any direct-booking of $35,000 or more.
Plan By Event Type
Concert
Pricing, requirements, and booking flow for concert in New York.
Wedding Reception
Pricing, requirements, and booking flow for wedding reception in New York.
Sangeet
Pricing, requirements, and booking flow for sangeet in New York.
Private Show
Pricing, requirements, and booking flow for private show in New York.
Corporate Event
Pricing, requirements, and booking flow for corporate event in New York.
Festival Headliner
Pricing, requirements, and booking flow for festival headliner in New York.
Album Launch
Pricing, requirements, and booking flow for album launch in New York.
Bollywood Night
Pricing, requirements, and booking flow for bollywood night in New York.
Punjabi Concert
Pricing, requirements, and booking flow for punjabi concert in New York.